The Southern Academy of Sport is an Athletic Development company founded in 2009. Formerly known as Body Revolution, the Academy moved to a purpose built 2500 sq ft. performance facility in Chippenham, Wiltshire, in 2012. Over the past decade the Academy has supported thousands of athletes, from six years old to development athletes, professional athletes and Olympians.

Mission Plan

The Academy’s mission is to provide athletes and coaches of all levels with a world-class standard of coaching and support, to enable them to reach their full potential.


The Academy delivers individualised programming and coaching through the four foundations of Athletic Development.

The Four Foundations of Performance:


Tailored, habit-based coaching to optimise performance and encourage healthy living.


A defining factor of success, athletes are taught to think clearly under pressure, deal with and learn from failure, and develop a growth mindset.


Individualised gym, field and track programs designed and delivered by specialist coaches to optimise performance and reduce injury risk.


From sleep to injury rehabilitation, individualised recovery programs ensure athletes get the most from their training.

Performance Staff

Joe graduated from the University of Exeter in 2006, where he gained a BSc in Exercise Science (2:1). During his career, he has accumulated over 13,000 hours of hands-on coaching and has been responsible for the development of athletes from over fifteen sports, at levels ranging from youth athletes to Olympians and professional athletes in sports including athletics, equestrian and the UFC.

Joe understands the needs and development pathway for aspiring athletes – he took a 12-month placement with the English Institute of Sport coaching team in the lead up to the London 2012 Olympics and was Head of Athletic Development for former England captain Lewis Moody’s Rugby Academy between 2015 and 2018.

As a junior athlete Joe was a member of Exeter Chiefs U19’s, Bath and England Rugby Academies and now regularly competes in endurance challenges, including the 2019 Breca Swim-Run Championships.

Educated in New Zealand, Johnny moved to the UK in 2013 to begin his coaching career. An experienced and qualified Fitness Coach, Johnny leads the movement aspects of the Academy’s performance program, which includes leading strength and conditioning, mobility, injury prevention and on-field conditioning.

As a coach, Johnny is committed to reaching world-class standards and has in recent years spent time at various English Premiership rugby clubs learning from their athletic development teams. He is also a coach at Bath Rugby Developing Player Program (DPP) and is currently studying to become a qualified Nutrition Coach with Precision Nutrition.

As an athlete Johnny leads from the front, having represented Dorset and Wiltshire Rugby at Senior level and having undertaken a 50-mile trek in under 20 hours this winter.

Drew holds a 1st Class Honours BSc in Exercise Science from the University of Worcester, holds and MSc in Exercise as Medicine from the University of Loughborough, and is currently undertaking his Phd at University College London.

Drew has worked with developing, national and international athletes as both a coach and Sports Scientist, including providing lab support to British University Championship athletes. He supports the Southern Academy of Sport athletes through strength and conditioning coaching, performance testing and analysis.

A Judo black belt, Drew is a member of the performance squad at the University of Loughborough and has represented them at the British Universities Championship.

Conor holds a BSc in Psychology, an MSc in Applied Sport and Exercise Psychology from Staffordshire University and is a qualified fitness coach.

Conor became a member of the Southern Academy of Sport performance staff in 2018 after initially joining as an athlete – Conor is an amateur Mixed Martial Arts fighter with a 4-1 record and plays rugby for Devizes RFC.


Beth is a Chartered Physiotherapist, registered with the Health Care Professionals Council, and graduated with First Class Honours from the University of Cardiff with a BSc in Physiotherapy in 2013.

Beth aspires to world-class standards of Physiotherapy and has led the rehabilitation of several elite athletes, including UFC fighters, runners and World Championship OCR competitors.

Harry joined the Southern Academy of Sport team in 2016 after initially training as an athlete in the Academy supported Mad Dog Rugby Academy. Harry is a qualified coach and is aspiring to reach world-class standards of knowledge and delivery.

As an athlete, Harry competes in Powerlifting, with current personal bests of 507lb deadlift, 462lb squat and 240lb Bench Press.

Gemma is a qualified fitness coach and Precision Nutrition Level 1 Coach. She has accumulated over five thousand hours of on the floor coaching – working with athletes of all levels from recreational to professional. Level 3 in Education and Training qualified, Gemma uses her experience to deliver our Level 2 Fitness Instruction Qualifications as a course tutor and assessor.

Gemma regularly competes in endurance and distance racing and is currently in training to qualify for the World Obstacle Course Racing Championships.

Chloe graduated with a BSc (Hons) in Sports Therapy from the University of Chichester in 2010 and is a member of the Society of Sports Therapists. Chloe provides rehabilitation management to Southern Academy of Sport athletes and combines this work with leading the Medical Department at Devizes RFC.

Joe graduated from Nottingham University in 2019 and is registered with the Health Care Professionals Council.

Joe is a keen sportsman, currently playing as first team fly-half for Chippenham RFC.

Contact Us Today